Why Startups Shall Adopt E-mail Marketing

Startups need to spend their funds wisely. Being in the initial stage of their
existence, startups have a lot to achieve, and very little to work with in terms of
resources, both human and financial. A startup inevitably has to spend a majority
of its assets into developing, maintaining, and delivering their products and
services. As a result, the spending capacity that is left for marketing and
promoting startups’ offerings is rather modest. It is essential for startups to
device a marketing strategy that offers a high return on investments. One of the
modern-day methods of promoting business is using e-mails, which offers a very
good ROI ratio as compared to other methods of marketing. Let’s have a detailed
look at why e-mail marketing is an ideal way of promotion for new businesses.
Less Manufacturing Time
Writing an e-mail does not take a lot of time, for promotional emails are relatively
short; they hardly go beyond 150-200 words. An e-mail template does not involve
a great deal of graphics, either. Typically, it is the branding aspect that
promotional emails convey via their graphics. Hence, creating e-mailers requires a
lot less effort compared to other methods of advertising. That takes a lot of time.
Bandwidth availability of human resources is always a concern for startups, as
they hire only as many people as they need. So, using e-mails to promote their
businesses turns out to be very convenient for startups.

Less Execution Time
So many e-mail marketing tools are available these days. These tools provide
features that allow performing all the activities that e-mail marketing campaigns
have. Lots of ready e-mail templates are available. It is possible to bulk upload
your recipients. The facility to categories uploaded recipients is available, as well.
Furthermore, one can automate e-mail campaigns. Create a campaign, define/fill-
in its parameters to set it up, and decide the time at which the e-mailer should be
sent. No need to log into the e-mail marketing account and press the send button.
All these benefits bring in a lot of reduction in the operation cost, which is a huge
aspect as far as startups are concerned.
High Return on Investment
Sending emails does not cost much. Email marketing offers a very wide reach at
very less cost. It is possible to reach a far greater number of inboxes by spending a
certain amount, than showing advertisements in search results. Many email
marketing tools provide their services for free until the number of e-mails sent
per month does not exceed a certain limit. A startup, being a newbie typically has
a very short list of a subscriber, initially. So, e-mail marketing does not cost time
much; sometimes, it does not cost them at all.
Instant Feedback
E-mails reach recipients’ inboxes, which are accessed using electronic devices. A
majority of business communication takes place via those devices, these days. So,
it is convenient to respond to an e-mail or engage with the embedded call-to-
action item. As a result, the sender of the email gets quick responses.

Understanding quickly whether the marketing strategy is working or not is critical
for startups, for they do not afford to waste their finances.

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