One thing that startups do not afford is waiting for success to knock their doors. But, achieving good results usually involves a procedure that is lengthy and time-consuming.Startups manage to gather the resources they need and manage to form strategies that would work, but surviving in the marketing until those strategies bear fruits. So, startups need a solution that shortens the time-gap between the execution of their promotional strategies and the time at which those strategies start to bear fruits. Is there a strategy though, that is can reduce that time-gap? Yes, it’s called viral marketing. Let’s understand the concept and how it works.