Digital Marketing

  • Referral Marketing: the best way of promotion for Startups

    Choosing a marketing strategy is always tricky for startups. They want their promotion plan to be easy to set up, execute, and track. They do not want their marketing efforts to cost them heavily, either because startups usually have modest finances and human resources. That’s why referral marketing is the best way of promotion for them. Let’s understand how.
  • Why Startups Should Consider Viral Marketing

    One thing that startups do not afford is waiting for success to knock their doors. But, achieving good results usually involves a procedure that is lengthy and time-consuming.  Startups manage to gather the resources they need and manage to form strategies that would work, but surviving in the marketing until those strategies bear fruits. So, startups need a solution that shortens the time-gap between the execution of their promotional strategies and the time at which those strategies start to bear fruits. Is there a strategy though, that is can reduce that time-gap? Yes, it’s called viral marketing. Let’s understand the concept and how it works.
  • Why YouTube Marketing is Suitable for Startups

    Startups always have to find ways that save time, effort, and cost, no matter what the activity is. Be it ideation, designing, production, or promotion.  Startups generally have a very limited budget is that primary reason behind that. As a result, it is imperative for startups that they have a marketing strategy that is suitable for a diverse type of advertising material and does not require too much effort. YouTube marketing fulfills those criterions.