The single most challenging aspect that startups have to deal with is the finances. That is especially true when startups are very young. Convincing investors and building funds is a difficult task. The challenge is not limited to fund generation, though. Investors are very cautious about how their investments are utilized, so startups are always under the scanner. They must decide wisely as to what strategies to adopt, from the commercial point of view. And, that expands beyond devising development strategies for products and services and applies to other aspects of business, like sales and marketing too. Needless to say, high returns on investment are a basic need for startups, not a luxury. The above- mentioned scenario is the reason why startups must concentrate on search engine optimization.
Whenever a startup comes up, a very challenging scenario welcomes it. The startup would not be popular, so it would not have a brand value to ride on. It may be operating on a shoestring budget that does not allow it a broad timeframe before it generates revenue by selling its products or services. The startup needs a good return on investment rate in everything, from hiring new staff to sundry expanses.