Digital Marketing

  • Referral Marketing: the best way of promotion for Startups

    Choosing a marketing strategy is always tricky for startups. They want their promotion plan to be easy to set up, execute, and track. They do not want their marketing efforts to cost them heavily, either because startups usually have modest finances and human resources. That’s why referral marketing is the best way of promotion for them. Let’s understand how.
  • Why Startups Should Consider Viral Marketing

    One thing that startups do not afford is waiting for success to knock their doors. But, achieving good results usually involves a procedure that is lengthy and time-consuming.  Startups manage to gather the resources they need and manage to form strategies that would work, but surviving in the marketing until those strategies bear fruits. So, startups need a solution that shortens the time-gap between the execution of their promotional strategies and the time at which those strategies start to bear fruits. Is there a strategy though, that is can reduce that time-gap? Yes, it’s called viral marketing. Let’s understand the concept and how it works.
  • Reasons Why Every Startup Should Perform Search Engine Optimization – Part 1

    The single most challenging aspect that startups have to deal with is the finances. That is especially true when startups are very young. Convincing investors and building funds is a difficult task. The challenge is not limited to fund generation, though. Investors are very cautious about how their investments are utilized, so startups are always under the scanner. They must decide wisely as to what strategies to adopt, from the commercial point of view. And, that expands beyond devising development strategies for products and services and applies to other aspects of business, like sales and marketing too. Needless to say, high returns on investment are a basic need for startups, not a luxury. The above- mentioned scenario is the reason why startups must concentrate on search engine optimization.
  • Reasons Search Engine Marketing is Suitable for Startups

    Whenever a startup comes up, a very challenging scenario welcomes it. The startup would not be popular, so it would not have a brand value to ride on. It may be operating on a shoestring budget that does not allow it a broad timeframe before it generates revenue by selling its products or services. The startup needs a good return on investment rate in everything, from hiring new staff to sundry expanses.