Digital Marketing

  • Referral Marketing: the best way of promotion for Startups

    Choosing a marketing strategy is always tricky for startups. They want their promotion plan to be easy to set up, execute, and track. They do not want their marketing efforts to cost them heavily, either because startups usually have modest finances and human resources. That’s why referral marketing is the best way of promotion for them. Let’s understand how.
  • Why Startups Should Consider Viral Marketing

    One thing that startups do not afford is waiting for success to knock their doors. But, achieving good results usually involves a procedure that is lengthy and time-consuming.  Startups manage to gather the resources they need and manage to form strategies that would work, but surviving in the marketing until those strategies bear fruits. So, startups need a solution that shortens the time-gap between the execution of their promotional strategies and the time at which those strategies start to bear fruits. Is there a strategy though, that is can reduce that time-gap? Yes, it’s called viral marketing. Let’s understand the concept and how it works.
  • Why YouTube Marketing is Suitable for Startups

    Startups always have to find ways that save time, effort, and cost, no matter what the activity is. Be it ideation, designing, production, or promotion.  Startups generally have a very limited budget is that primary reason behind that. As a result, it is imperative for startups that they have a marketing strategy that is suitable for a diverse type of advertising material and does not require too much effort. YouTube marketing fulfills those criterions.
  • Content Marketing: A Suitable Way of Promotion for Startups

    Startups need to extract a lot from every penny they spend. The reason is their financial condition is usually very challenging. Most startups operate on shoestring budgets, and persuading investors is always a big challenge. Even when startups have decent funding, they have to provide explanations to the investors about every buck spent.  That is the reason why content marketing is an ideal promotional strategy for startups, for it is very flexible in terms of promotional-content type and expenditure.
  • Influencer Marketing: An Ideal Way for Startups to Promote Business

    Devising a marketing strategy is always a tricky process for startups. Startups have very little to bank on in terms of brand value, experience as an organization, and budget. So, startups do not afford to waste their time, effort, or money. One mistake and startups could feel its tremors everywhere, on brand value, sales, and subsequently on investments. That makes it a must for startups that they get their marketing strategy bang on. But, devising is a good marketing strategy is not the only challenge that startups face; execution is a challenge, as well. Startups don’t have work experience as an organization is the primary reason. Marketing strategies can be complicated; hence, the experience is critical for their successful execution. That is where influencer marketing comes in handy, for it virtually eliminates the execution part. Let’s understand that better, along with learning about a few other benefits of that marketing strategy.
  • Reasons Why Every Startup Should Perform Search Engine Optimization – Part 2

    There are multiple benefits of performing search engine optimization activities that are vital for startups, for commercials is a critical aspect for them. Apart from reducing marketing costs along with providing accurate exposure, SEO activities provide other benefits, as well. Search engine optimization brings a few other benefits that indirectly help organizations to increase their sales. Let us understand three such advantages of performing SEO.
  • Reasons Why Every Startup Should Perform Search Engine Optimization – Part 1

    The single most challenging aspect that startups have to deal with is the finances. That is especially true when startups are very young. Convincing investors and building funds is a difficult task. The challenge is not limited to fund generation, though. Investors are very cautious about how their investments are utilized, so startups are always under the scanner. They must decide wisely as to what strategies to adopt, from the commercial point of view. And, that expands beyond devising development strategies for products and services and applies to other aspects of business, like sales and marketing too. Needless to say, high returns on investment are a basic need for startups, not a luxury. The above- mentioned scenario is the reason why startups must concentrate on search engine optimization.
  • Reasons Search Engine Marketing is Suitable for Startups

    Whenever a startup comes up, a very challenging scenario welcomes it. The startup would not be popular, so it would not have a brand value to ride on. It may be operating on a shoestring budget that does not allow it a broad timeframe before it generates revenue by selling its products or services. The startup needs a good return on investment rate in everything, from hiring new staff to sundry expanses.
  • Why Startups Shall Adopt E-mail Marketing

    Startups need to spend their funds wisely. Being in the initial stage of theirexistence, startups have a lot to achieve, and very little to work wi...
  • Why Social Media Marketing is Ideal for Startups

    Reaching out to the target audience is always a big challenge for startups. They do not have a tried and tested marketing strategy, as a brand, al...